The building of links has remained to be one of the essential components of an SEO approach. Links pass through page rank domains to certify the credibility of a certain website. Current link building techniques emphasize on the creation of content that draws inbound links based on its benefits.
We need to understand why we utilize content to establish links. Domain authority and PageRank focus beyond the number of links to your website and Google confirms the significance and the quality of the links. Using a link as a citation deems it valuable and in turn treated as worthy.
Ryan Johnson, the Senior Sales Manager of Semalt Digital Services, makes clear why writing great content comes with additional benefits and establishing better links.
The Dangers of Building Links Without Content
1. Spam triggers.
Google is watching out for those posting content without any supporting information and prompts warning that may result in a ranking penalty.
2. Editorial availability.
There is a higher demand for links rich in content for editing and publishing on high authority since editors are hungry for great information.
3. Keyword opportunities.
Keywords remain to be an essential part of building links. Optimization for a particular keyword can be lost if there is no content in the link.
4. Reputation sacrifices.
There are prospective gains, such as brand reputation, that come with posting links with content which, can be lost and tarnished if a link without information is produced.
5. Authority effects.
Your authority can be confronted if you send links without content or they can be deemed suspicious.
6. Contextual voids.
You don’t get a chance to contextualize a link and receive great recommended traffic by just posting an empty link.
There Are Firm Occasions in Which Links Without Content Can Be Earned
1. Broken link building.
There is a technique of using a software tool that spontaneously scraps off broken links, which are considered bad for the SEO, then send them to the webmaster for repairmen. For each broken link offered, you earn an advantage for that link since it will be within the content.
2. Comments and forums.
To sneak a link to a website through comments and forums, it needs to have a great content since the forums experts have become stringent.
3. Nofollow links.
These provide an easy way to post your links with a surety of no Google penalty since they do not pass through the authorities. This way, you benefit from the referral traffic generated by the link.
4. The donor, partner recognition lists.
Partnering with an organization or donating money to their website can earn you a link on the main page.
5. Source lists.
Supporting an organization online can earn you a high-quality link.
People are attracted to high-quality images, and will always refer to the original source link when they want to use it.
Eventually, building links without content is possible and can acquire the complete value of the domain authority they yield. Although this may come with advantages such as reduced time investments, content-based link building is the most efficient and safer choice. Content is the principal strength in SEO.
Credit: Rank Experience