Google Analytics is a famous and well-versed service that lets you view details and all information as well as statistics of how users are behaving on your website. Filters present in Google Analytics are easy to set up and can be created anytime. Here you can exclude or include the data your analytics is reporting about. For example, when you have created filters that exclude a few IPs and the internal protocols of your editors, then there are chances that your filters are not properly working and should be altered as early as possible. You can create filters that exclude data from specific cities or countries.

Ross Barber, the Semalt Customer Success Manager, tells that with filters in Google Analytics, it is possible for everyone to include or exclude specific website, ensuring the quality of their views and hits. Google Analytics provides you with a lot of chances to define your filters with valuable and useful information. You can adjust the settings and make the more advanced to get best and appropriate results.

Create a predefined filter or custom filter

For creating a predefined filter or a custom filter, you should allow your Google Analytics some time so that it can prepare reports for you. For instance, if you have a website that sells baby products but you want to get views only from particular countries or cities, then you would have to exclude all other places and adjust your settings accordingly. It would not be wrong to say that the custom filters have a large number of options and features to choose from. They let you set your filters in a way that you can exclude or include the visits based on the browsers and locations, their connection speed, geography, and other characteristics. For example, if you have organized local reporting events through your site, then you can filter the visitors from your own town or city to get appropriate results.

Select the radio button for your preferred filter type

It is very important to remember that you should always choose the radio button for your filter types to get the desired results. They include and exclude options let you specify the certain data, and you can prepare your Google Analytics reports accordingly. If you don’t want some people of specific countries or cities to visit your web pages, you can simply block their IP addresses. For this, you should type the name of the town in the filter section and click on the disable button. Plus, the lowercase and uppercase buttons let you specify some data for including or excluding from the filters. If you don’t want some cities to navigate or see your website, you can simply block those cities by typing the name in the include section. This option is useful for people who want country-targeted views on their web pages and want to ensure that everything is authentic, genuine and up to the mark. The “Search and Replace” options let you customize the way your data is shown in the Google Analytics. You can divide this section into different categories based on your requirements and can replace the inactive filters with the active ones for more accurate and best results.

Credit: Rank Experience